Friesen, N. (2010, December 6). Retrieved from
http://firstmonday.org/ojs/index.php/fm/article/view/3149/2718
As we looked at the data from our last class we see that
technology is used daily by all age groups and the social media networks are
growing year after year. Most of us would say that we join these social
networks to “keep in touch” with friends and family and or to voice our
opinions on what we are passionate about. Regardless of the reasons to join a
social media group the creators behind the website have another agenda. When
you join a social media network there is a questionnaire that asks about age,
gender, location of living, interest and so on. All these questionnaires are
methods that advertising agency use to convey specific ads to the user on the
site. Advertisers purposely place specific ads of your interest to draw users
into buying or using specific products. These social media sites are a money
making site for companies. Through the questionnaires and likes on your page they
have the ability to target specific groups and know that you have a better
chance of selling a product. Businesses would not create network sites without
being able to make money. For example,
Youtube now has short ads before beginning the video you picked. They are not
just any random ads but to your interest and it might be related to the video
you picked.
Technology is a great way to stay connected to our interest
inside and outside of school but there are greater benefits to those who are
behind the scene of these networks.
Can social networks exist without ads? No, I don’t believe
that social networks can exist without ads because it needs the ads to make
profit. In our society it is a profit making business and all the data that is
generated from our questionnaire gives easy access to companies to sell
products and services to make money.
When using these social networks at schools are students
distracted by the ads or there is no effect? I think it depends on the person
but to some degree everyone is affected by these ads. When we see food commercials
on television we want may crave that product. These types of advertising works
and does distract users. Although firewall protections on computers at schools
are very high because of the unwanted ads that are inappropriate, it is very
hard to avoid the ads altogether.